Arabella Underwood Appointed Global Director of People at Anoto

Arabella Underwood has been appointed as the new Global Director of People for Anoto Bringing over 18 years of extensive HR leadership experience across a diverse range of industries—including start-ups, digital media, consultancy, professional services, telecoms, tech, retail, and fintech—Arabella is set to play a pivotal role in shaping Anoto’s people strategy and fostering a high-performing, inclusive culture.

Throughout her career, Arabella has consistently delivered innovative HR solutions that align seamlessly with business objectives, enabling organisations to achieve growth and operational excellence. Known for her strategic approach, she has led transformative HR initiatives, including workforce planning, organisational design, and talent management, while championing diversity, equity, and inclusion at every step.

In her previous role as HR Director at GB News, Arabella was instrumental in enabling an HR cultural strategy aligned with the business goal of becoming "The UK’s number one news channel by 2028" and "The Best Place to Work in UK Media." She overhauled HR processes and procedures by implementing a more agile methodology and addressing gaps within the people function. Her ability to manage complex employee relations matters, design effective talent management frameworks, and foster inclusive workplace cultures has earned her recognition as a trusted advisor within the HR community.

Arabella’s commitment to diversity, equity, and inclusion, combined with her expertise in aligning people strategies with business objectives, will undoubtedly bring significant value to her new team. Her leadership will be instrumental in supporting Anoto’s continued growth and success.

As Global Director of People at Anoto, Arabella will oversee the development and execution of a forward-thinking HR strategy that supports the company’s global growth. Her focus will be on building robust talent pipelines, driving employee engagement, and ensuring that Anoto remains a destination for top talent. With her deep understanding of aligning HR initiatives with business priorities, she is well-positioned to lead the charge in creating a people-centric organisation.

Arabella’s appointment signals an exciting chapter for Anoto, and we look forward to the positive impact her leadership will bring to our teams and overall success.

Throughout her career, Arabella has consistently delivered innovative HR solutions that align seamlessly with business objectives, enabling organisations to achieve growth and operational excellence. Known for her strategic approach, she has led transformative HR initiatives, including workforce planning, organisational design, and talent management, while championing diversity, equity, and inclusion at every step.

In her previous role as HR Director at GB News, Arabella was instrumental in enabling an HR cultural strategy aligned with the business goal of becoming "The UK’s number one news channel by 2028" and "The Best Place to Work in UK Media." She overhauled HR processes and procedures by implementing a more agile methodology and addressing gaps within the people function. Her ability to manage complex employee relations matters, design effective talent management frameworks, and foster inclusive workplace cultures has earned her recognition as a trusted advisor within the HR community.

Arabella’s commitment to diversity, equity, and inclusion, combined with her expertise in aligning people strategies with business objectives, will undoubtedly bring significant value to her new team. Her leadership will be instrumental in supporting Anoto’s continued growth and success.

As Global Director of People at Anoto, Arabella will oversee the development and execution of a forward-thinking HR strategy that supports the company’s global growth. Her focus will be on building robust talent pipelines, driving employee engagement, and ensuring that Anoto remains a destination for top talent. With her deep understanding of aligning HR initiatives with business priorities, she is well-positioned to lead the charge in creating a people-centric organisation.

Arabella’s appointment signals an exciting chapter for Anoto, and we look forward to the positive impact her leadership will bring to our teams and overall success.