The Future of Resourcing Series Two: Making Employer Branding Real

Written by: Annapurna HR
Published on: 4 Aug 2014

This is the first episode in the second series of 'The Future of Resourcing'. This follows the much acclaimed first series that was book-ended by our VIP Resourcing Event.

In this video we speak to Mike Bickford, Senior Resourcing Business Partner. He gives us an insight into how Network Rail have made employer branding a reality. He goes on to discuss how Network Rail have engaged with potential employees. He then goes on to speculate on the future of employer branding.

If you have any thoughts on this or have approached employer branding differently in your organisation, please feel free to get involved with the HR Transformation Network ( As always we welcome your thoughts.

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