Interim Communications Manager (4 days per week)
Some of the key responsibilities of the role include:
Lead programmes that maximise the communications potential of specific brands, through development of effective communications strategies, operational planning implementation and management of resources which deliver against key business drivers.
Lead the development of strategic communications plans for brands as part of the extended Brand team. Based on critical success factors identified, implement strategic brand communications plans, outlining key activities and programmes to address the CSFs within agreed budgets.
Develop strategy and content aligned to product/franchise objectives, with consideration of optimising traditional, social and digital media channels.
Provide counsel to franchise heads and senior management to maximize communications in order to support the achievement of business goals.
Act as a catalyst to innovate new ideas and programs and a thought leader for Communications within Novartis Pharma, sharing expertise and educating colleagues about the value of Communications in the promotional mix.
Identify key advocates for brands, develop and maintain strong working relationships with these key advocates (Medical Experts, patient support groups, media) aligned to brands to support current and future objectives.
Manage PR agencies and budgets to ensure effective working relationships between the marketing teams and the agencies, development and implementation of best practice communications strategies and adherence to purchasing policy on budgets.