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Senior Trade Up Marketing Manager

Employer
Morgan McKinley
Location
London, England
Salary
Negotiable
Closing date
5 Jul 2019

View more

Sector
Sales & Marketing
Contract Type
Permanent
Hours
Full Time
Job Type
Performance & Engagement

Job Details

Senior Trade Up Marketing Manager - MAT Cover

 

 

Language: English (UK)

Region: London

Country: United Kingdom

Contract Type: 12 Month Mat Cover - Fixed Term Contract - Full time.

Function/Sector: Driving and Transport

 

Location: London

Salary: Up to £55,000 (depending on experience)

This is the job

As the Senior Trade Up Marketing Manager you are responsible for delivering Trade-up sales & value targets through execution of targeted Direct Response campaigns, including direct mail, email, outbound & SMS. You are responsible for working with the call centre & digital teams to share strategy & plans to maximise response to sale conversion.

What will I be doing?

  • Delivering and exceeding the volume and GCP targets for trade-up (MTA) activity within the Roadside customer base, within agreed marketing budget
  • Developing and owning the multi-channel (direct mail, outbound, email) trade-up communications programme, adopting a test and learn approach, including ownership of the campaign plans for all products, channels and customer segments
  • Developing and delivering a constant pipeline of tests within existing marketing channels - to maximise the efficiency of the marketing budget - balancing cost/trade up against 3Y value of the trade up
  • Comprehensive analysis of all campaigns - reviewing the drivers of performance and identifying opportunities for improvement, down to individual customer level
  • Optimising the pricing structure for the trade up portfolio to support delivery of profitable campaigns against cost / trade up and 3Y value targets
  • Briefing external BTL agencies and work closely with CRM operations team ensuring accurate, comprehensive and clearly targeted briefs
  • Working with stakeholders across the business to deliver digital trade up functionality
  • Ensuring the successful operational execution of campaigns, identifying opportunities for process improvements and ensuring the rapid resolution of any issues as they arise
  • Working with the Contact Centre teams, to develop the strategy and plans to maximise the conversion of call demand into trade-ups
  • Ensuring all key risks are identified, mitigated and monitored, and that any incidents against the risk register are reported through the relevant processes

What do I need?

Capability, Knowledge and Experience:

  • An analytical and commercially astute marketing professional
  • Strong track record of delivering commercial results in either an acquisition or base management role
  • Proven track record of operational delivery, working with internal and external stakeholders to ensure delivery of campaigns on time and within budget
  • Experience of multi-channel (DM/EM/TM) direct response marketing within a consumer services or retail business
  • Excellent influencing and communication skills to manage stakeholders across a range of business areas
  • Strong written and verbal communication skills

Education and Qualifications:

  • Degree educated - highly numerate

Personal Characteristics:

  • Energetic & driven to exceed results by constantly challenging the status quo & seeking out new approaches
  • Strong influencer with other teams / achieving results through others, and delivery through third parties (e.g. P&Ls, MSAS, Retention team, CRM Operations etc.)
  • An excellent team player, with a positive attitude & great attention to detail
  • An ability to effectively plan and prioritise work, with the drive & confidence to work undirected

Morgan McKinley is acting as an Employment Agency in relation to this vacancy.

Please note that any references to salary or pay rates in this advertisement and in the salary refinement section are indicative only and should only be used as a guide.

Company

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About Morgan McKinley - HR

 

Morgan McKinley is a global recruitment consultancy that has been connecting high quality, specialist talent with leading employers since 1988. With desks working across multiple industries and disciplines, we place candidates on both a permanent and temporary basis.

Our HR offering in the UK - with dedicated teams based in London, Bristol, Crawley, Guildford and Maidenhead - specialises in all areas of temporary and contract recruitment.  We recruit for all key HR positions, such as HRD, Department Heads and Management roles, as well as HR support positions across a range of disciplines including Core HR, Talent, Recruitment and Resourcing, Learning and Development, Organisation Development and Change, Employee Relations, Reward, Compensation and Benefit & HRIS.  


We had some excellent and well attended HR events in 2018 including: a round table event in Bristol to discuss the impact of Artificial Intelligence on HR; a Mock Tribunal, in partnership with Penningtons Manches, where 50 HR professionals met to consider the rise in Employment Tribunals since 2017; a breakfast seminar where Jane Smart from Arcadia Consulting led a discussion on the challenges facing Women in Leadership in the Financial Services Sector.   

Every year, we compile the salaries for various HR roles, along with recruitment trends, commentary from consultants and latest remuneration.  Our 2019 HR salary guide analyses the sector’s performance over the previous year. To find out about the most recent in demand and best paying HR roles, read our review.

If you are looking for a new role within HR or if you are a client looking to fill a position with the best talent, please don’t hesitate to get in touch with the Morgan McKinley HR team on +44 20 7092 0157.

Content from Morgan McKinley: 

HR Salary Guide   

HR Hiring Trends

Success Secrets - Q1 update

Struggling to hire?

Boosting productivity   

8 simple ways to develop a positive corporate culture

Matching talent with the best environment

4 companies improving corporate culture

 

Company info
Telephone
+44 20 7092 0157

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