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Senior Marketing Manager - Consulting Team 9-12m Maternity Cover

Employer
PwC
Location
London (Central)
Salary
Competitive
Closing date
25 Nov 2019

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Job Details

About the Sales and Marketing TeamSales and Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to ensure

  • We innovate every day

  • We are inclusive by default

  • We deliver commercial impact with purpose

  • We tell stories that inspire

  • The PwC strategy is designed to provide a focus on market issues in order to prioritise growth opportunities and align our resources to deliver against them. Our plan is to obtain transformational growth of our consulting market share and to extend our lead in our core businesses of audit, tax and deals.

    About the consulting marketing teamOur consulting marketing business aligned team sits within the firm’s Sales and Marketing function and works closely with the consulting business. Our small senior team supports the development and implementation of the marketing strategy and oversees the delivery of go to market campaigns and projects within consulting, including Strategy&, PwC’s strategy house. Our team delivers insight on key issues of relevance to our clients and markets, in support of the consulting strategy and the firm's growth priorities. We are focussed on driving sustainable and profitable growth as well as defining our brand within selected markets and segments.

    About the roleWe need a senior strategic marketer to join our consulting marketing team, reporting to the Head of Consulting Marketing and working alongside another senior marketing manager. They will be responsible for overseeing development and delivery of marketing activity across all areas of the consulting line of service, in conjunction with our Centre of Excellence technical marketing specialists. The role will require somebody to be confident with marketing strategy development, audience segmentation, customer journey mapping, channel and content management, analytics and ROI measurement.

    The role will be based in London, although a degree of flexibility in how, when and where we work is available to all employees.

    The jobholder will

  • provide expert advice to key stakeholders on the best approach, content and channel mix and is accountable for ensuring that quality and brand standards are exceeded;

  • bring the client perspective and deliver the best of PwC to our key audiences through our go to market activity;

  • ensure that activity is in line with buyer needs, co-ordinated across the business and converted to opportunities for value conversations;

  • manage and collaborate effectively with teams of marketing professionals at all grades, who are assigned to deliver campaign elements;

  • be accountable for, and have oversight of, the campaign budget to ensure all time and costs are directed in the most effective way;

  • ensure that campaigns and activity are continuously improved and experience, information and knowledge are shared to build on our marketing capability building across Sales and Marketing;

  • seek new ways of discovering fresh insight and new channels to market, to better engage with our audiences;

  • define short and long-term ROI measures and take responsibility for evaluation and reporting on ROI for all activities;

  • work effectively with other parts of Sales and Marketing - especially Business Development, Client Relationship Programmes and the firm’s Communications teams; and

  • support the Head of Consulting Marketing to establish a high performing marketing team.

  • Who we're looking forThe jobholder must possess excellent influencing and communication skills to have impact with senior stakeholders, as well as demonstrating a thorough understanding of the firms’ commercial and strategic business drivers.

    A proven track record of delivering impactful, integrated marketing campaigns is essential. The successful candidate must be able to communicate key business messages to target audiences, through a range of platforms and channels. Experience of digital marketing and automation would be an advantage.

    Excellent project management skills are a must, as is a proven track record in content development and multi-channel marketing techniques. The successful candidate will also have excellent facilitation skills to uncover fresh ideas and to shape campaigns.

    The candidate must have strong analytical ability, and experience of capturing, analysing and delivering recommendations based on ROI data.

    Skills & Experience Required
  • A proven track record in the provision of B2B or B2C multi-channel marketing campaigns.

  • Strong experience of creating campaign strategies that have delivered commercial value.

  • A sound business and commercial understanding as well as being risk aware.

  • Strong influencing and negotiating skills.

  • Creative and innovative.

  • Proactive with a positive ‘can do’ approach.

  • Ability to lead and inspire teams through change and ambiguity.

  • Strong communication, writing and facilitation skills.

  • Strong people management and coaching skills.

  • An eye for emerging trends and a curious mind

  • Company

    Our values define how we do things. And our purpose is why we exist - now more than ever - to build trust in society and solve important problems for our clients and our communities. In a world we no longer recognise, we need to rely on the strength and agility of our people to help us to navigate these uncertain times.

    We're committed to ensuring that care and our people's wellbeing remains central to our culture. While we may not know what’s ahead, we can do all we can to help shape the future. As we continue to navigate this unprecedented time, it’s important that we support our people, to help them take care of themselves and to ensure the right support is available when it’s needed.

    For now, we ask you to join our talent network and stay in touch with what’s happening in real time, including new possibilities as they arise. Visit our website for more information on how we’re responding to this pandemic and what changes we’re making to our recruitment process. 

    Stay safe and stay connected in this rapidly changing world.

    PwC

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    What we do

    We’re one of the world’s leading professional services organisations. From 158 countries, we help our clients, some of the most successful organisations on the globe, as well as its most dynamic entrepreneurs and thriving private businesses, to create the value they want. We help to measure, protect and enhance the things that matter most to them.

    What we offer

    ‘Dress for your day’ policy

    At PwC our culture drives our success and gives us a sustainable advantage, and we want to create an environment where our employees feel empowered to work in a way that works best for them and help them become the best that they can be. To support our flexible work environment we’ve evolved our dress code policy to “dress for your day”. This reflects the trust we have in our employees to decide what they think is appropriate given their daily responsibilities.

    Flexible Talent Network/Flexible working

    We’re looking for talented professionals we can deploy on a recurring basis across all areas of  PwC, depending on our business needs. The way you work is up to you, whether that’s full-time, part-time, term-time or reduced hours, just let us know and we’ll try and match you to a suitable role. As well as wide ranging opportunities across our business, we have a specific need for qualified accountants to work during our busy season and a programme supporting those returning to work after a break.

    Our Flexible Talent Network video - https://www.youtube.com/watch?v=fhaNetNieV4

    As a leading professional services network we’re confident we can offer outstanding training and development opportunities, exposure to multi-disciplinary teams, and support from industry-leading experts. Discover where your talent could take you and join an employer focused on helping you reach your full potential.

    Take the opportunity of a lifetime!

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    Our values and behaviours    

    What do PwC do? 

    Dress for your day:  

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