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Employer Branding Manager

Employer
PwC
Location
London (Central)
Salary
Competitive
Closing date
4 Dec 2019

View more

Sector
Professional Services
Contract Type
Permanent
Hours
Full Time
Job Type
HR (General)

Job Details

About the roleThis role is being offered on a 12 month fixed term basis, based in London.

An opportunity to join the team responsible for designing PwC’s employer branding campaigns to help attract top talent into our business. This is a hands on role reporting into the Employer Brand Operations Leader, working on key campaigns to support our Experienced Recruitment attraction strategy.

Responsibilities
  • Design and execute Experienced Hire attraction campaigns, including both targeted and firmwide strategies for internal, external and contingent markets.

  • Tracking performance of all marketing channels to produce meaningful stakeholder reporting. Analysing data to measure return on investment, using results to shape our strategic approach and adjusting channel mix accordingly.

  • Constant review of our media partners. Ability to make clear data driven decisions about who we partner with to ensure maximum return on investment.

  • Working in partnership with our Digital Marketing team to regularly review and update all digital marketing content and assets. Inclusive of communications to our talent community.

  • Ideation, storyboarding and production of new video content utilising our Shoosta package

  • Using our employer brand portal to design and create specific marketing materials (flyers, brochures and adverts) for Experienced Hire events

  • Act as a brand gatekeeper, responsible for sign off of all internally and externally viewed content. Adhering to governance structures to ensure consistency across all external channels.

  • Internal and external stakeholder management, key stakeholders being the wider Employer Branding and Experienced Hire Sourcing teams.

  • Maintain and govern a marketing toolkit for recruiters to use in their role

  • Who we are looking forEssential Skills:

  • Previous employer brand experience, someone who is passionate about recruitment marketing

  • Highly organised and autonomous worker, able to juggle multiple projects simultaneously, creating and maintaining project plans to manage your own work and keep others updated

  • A creative thinker, idea generator, and someone who is comfortable sharing ideas and exploring how they could work in our campaigns/strategy

  • Drafting messaging, as well as reviewing and critiquing content drafted by others

  • Experience of being a brand gatekeeper

  • Has experience of managing the creation of print materials and digital marketing assets

  • Has operated within a review and approval process previously to get the right parties involved in reviewing messaging and collateral

  • Strong understanding of data, analytics and reporting

  • Proactive and self-motivated, getting involved in all projects/tasks, regardless of how big/small

  • Relationships
  • Operate as part of the wider Employer Branding team working specifically with the Digital and Social media marketing teams to develop and execute campaigns

  • Experienced Hire Sourcing team

  • Internal business stakeholders, including hiring managers, people partners and relevant Sales and Marketing teams

  • External third party media vendors and suppliers, including creative agencies

  • Previous experience
  • Employer branding experience, ideally within a professional services environment or similar

  • Experience of working with a highly governed brand

  • Experience of working in a pressured and deadline driven environment

  • Experience of working recruitment CRMs desirable

  • Experience of working in a virtual team


  • Not the role for you?

    Did you know PwC offer flexible contract arrangements as well as contingent work ( ie temporary or day rate contracting)?

    The skills we look for in future employees

    All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, ‘The PwC Professional’ and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.

    Learn more here www.pwc.com/uk/careers/experienced/apply

    Diversity

    We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool, as well as those who reflect the diverse nature of our society. And we aim to encourage a culture where people can be themselves and be valued for their strengths. Creating value through diversity is what makes us strong as a business and as an organisation with an increasingly agile workforce, we're open to flexible working arrangements where appropriate.

    Learn more here www.pwc.com/uk/diversity

    Company

    Our values define how we do things. And our purpose is why we exist - now more than ever - to build trust in society and solve important problems for our clients and our communities. In a world we no longer recognise, we need to rely on the strength and agility of our people to help us to navigate these uncertain times.

    We're committed to ensuring that care and our people's wellbeing remains central to our culture. While we may not know what’s ahead, we can do all we can to help shape the future. As we continue to navigate this unprecedented time, it’s important that we support our people, to help them take care of themselves and to ensure the right support is available when it’s needed.

    For now, we ask you to join our talent network and stay in touch with what’s happening in real time, including new possibilities as they arise. Visit our website for more information on how we’re responding to this pandemic and what changes we’re making to our recruitment process. 

    Stay safe and stay connected in this rapidly changing world.

    PwC

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    What we do

    We’re one of the world’s leading professional services organisations. From 158 countries, we help our clients, some of the most successful organisations on the globe, as well as its most dynamic entrepreneurs and thriving private businesses, to create the value they want. We help to measure, protect and enhance the things that matter most to them.

    What we offer

    ‘Dress for your day’ policy

    At PwC our culture drives our success and gives us a sustainable advantage, and we want to create an environment where our employees feel empowered to work in a way that works best for them and help them become the best that they can be. To support our flexible work environment we’ve evolved our dress code policy to “dress for your day”. This reflects the trust we have in our employees to decide what they think is appropriate given their daily responsibilities.

    Flexible Talent Network/Flexible working

    We’re looking for talented professionals we can deploy on a recurring basis across all areas of  PwC, depending on our business needs. The way you work is up to you, whether that’s full-time, part-time, term-time or reduced hours, just let us know and we’ll try and match you to a suitable role. As well as wide ranging opportunities across our business, we have a specific need for qualified accountants to work during our busy season and a programme supporting those returning to work after a break.

    Our Flexible Talent Network video - https://www.youtube.com/watch?v=fhaNetNieV4

    As a leading professional services network we’re confident we can offer outstanding training and development opportunities, exposure to multi-disciplinary teams, and support from industry-leading experts. Discover where your talent could take you and join an employer focused on helping you reach your full potential.

    Take the opportunity of a lifetime!

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    Video content:

    Our values and behaviours    

    What do PwC do? 

    Dress for your day:  

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