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Head of Private Business Sales & Marketing

Employer
PwC
Location
London (Central)
Salary
Competitive
Closing date
15 Dec 2019

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Job Details

About the roleThe Head of Private Business Sales and Marketing is responsible for supporting the development and activation of the Private Business growth strategy. They bring together the best of Sales and Marketing to drive and deliver activities as directed by the Private Business Leadership Team (PBLT). Success will be delivered through increasing the profile of Private Business internally, market engagement externally, the identification of new opportunities with both existing and new clients and the delivery of profitable revenue growth.

This role sits within Sales & Marketing - a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to ensure:

  • We innovate every day

  • We are inclusive by default

  • We deliver commercial impact with purpose

  • We tell stories that inspire

  • This role reports into the Director of Regional Sales & Marketing and works alongside a high performing team of Sales & Marketing Leaders. The Private Business team is c20 staff in total, based nationally across the UK, and this role will have cX direct reports.

    Key Objectives
  • Support the strategy and growth initiatives across Private Business

  • Drive Private Business related sales and marketing activity (support product and service development as required)

  • Deliver a consistent approach to Private Business ‘go to market’ activity across all regions through local Sales and Marketing Business Partners and regional Sales and Marketing teams.

  • Inform and support wider (national) sales and marketing initiatives. Work with appropriate national marketing initiatives to optimise Private Business impact.

  • Support the strategy and growth initiatives across Private Business
  • Attend the PBLT, provide market insights and activity updates (sales and marketing)

  • Translate PBLT strategy and growth initiatives into tangible actions (for example, marketing campaigns and/or sales campaigns). Drive and own those actions.

  • Provide regular and informative reporting as directed by the PBLT

  • Be the ‘go to’ single sales and marketing contact for the Head of Private Business (UK)

  • Drive Private Business related sales and marketing activity (support product and service development as required)
  • Line manage the Private Business sales team (16 x Sales Managers), including recruitment as required.

  • Working with the UK Sales Capability Leader, ensure access to skills development and product / service knowledge that supports Private Business sales growth activity.

  • Engage with practice sales development (Acorns / pursuit training) to facilitate the mobilisation of wider engagement to drive PB growth activity.

  • Working with the appropriate LoS leadership and sales and marketing support to develop products and services aligned to the Private Business market (specifically the mid-tier segment).

  • Own the internal Private Business communications channels, support and guide the external Private Business communication channels (owned and managed by marketing).

  • Work with the Head of Regions Marketing to provide BAU local marketing support / guidance as well as broader campaign development and execution.

  • Deliver a consistent approach to Private Business ‘go to market’ activity across all regions through local Sales and Marketing Business Partners and regional Sales and Marketing teams
  • Provide Private Business leadership to the Regional Business Partners including a core ‘go to market’ model that is repeatable and measurable in each region.

  • Support regional Private Business practice leaders to embed the agreed consistent ‘go to market’ model.

  • Inform and support wider (national) sales and marketing initiatives. Work with appropriate national marketing initiatives to optimise Private Business impact.
  • Identifying national sales and marketing investments that will positively impact Private Business growth and supporting those investments to align to Private Business go to market activity (model).

  • Feed market insight and PBLT strategy into the wider sales and marketing community to inform wider strategic direction and activity (such as One Firm Growth Priorities, Industries and LoS).


  • Skills & Experience Required
  • Communication - high levels of agility and a proven track record of gaining credibility at a very senior level in a short period of time. Have the ability to influence at a senior level.

  • Networking - The ability to build and maintain multiple senior level relationships.

  • Leadership - act as a role model with broad experience of leading sales and marketing strategy and teams (junior to senior) in a complex matrix structure.

  • Strategic and commercial awareness - understand the broader business dimension coupled with the ability to analyse and segment data, identify trends and report outcomes in an engaging and informative way.

  • Market awareness - broad market experience, reflecting the nature of the Private Business segment (small to very large, all industries, all sectors).

  • Operations - experience of managing requirements and requests from multiple stakeholders with limited resources (demonstrate a consistent and structured approach to prioritisation and decision making), taking ownership and solving challenges.

  • Project management (multi-tasking) - experience of managing (commissioning) multiple projects at the same time (often with competing deadlines).

  • Product / service development - experience of supporting the development of products and services aimed at a specific market with a strong commercial awareness.

  • Creative (innovative) solution finding - finding ways in which to solve multiple requirements whilst optimising market impact and growth.


  • Additional Information
  • Working Pattern Full time, 37.5 hpw

  • Location Flexible but preferably London, Birmingham, Manchester, Leeds

  • Travel Required Yes, this is a regional role and will require regular travel (weekly)

  • Company

    Our values define how we do things. And our purpose is why we exist - now more than ever - to build trust in society and solve important problems for our clients and our communities. In a world we no longer recognise, we need to rely on the strength and agility of our people to help us to navigate these uncertain times.

    We're committed to ensuring that care and our people's wellbeing remains central to our culture. While we may not know what’s ahead, we can do all we can to help shape the future. As we continue to navigate this unprecedented time, it’s important that we support our people, to help them take care of themselves and to ensure the right support is available when it’s needed.

    For now, we ask you to join our talent network and stay in touch with what’s happening in real time, including new possibilities as they arise. Visit our website for more information on how we’re responding to this pandemic and what changes we’re making to our recruitment process. 

    Stay safe and stay connected in this rapidly changing world.

    PwC

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    What we do

    We’re one of the world’s leading professional services organisations. From 158 countries, we help our clients, some of the most successful organisations on the globe, as well as its most dynamic entrepreneurs and thriving private businesses, to create the value they want. We help to measure, protect and enhance the things that matter most to them.

    What we offer

    ‘Dress for your day’ policy

    At PwC our culture drives our success and gives us a sustainable advantage, and we want to create an environment where our employees feel empowered to work in a way that works best for them and help them become the best that they can be. To support our flexible work environment we’ve evolved our dress code policy to “dress for your day”. This reflects the trust we have in our employees to decide what they think is appropriate given their daily responsibilities.

    Flexible Talent Network/Flexible working

    We’re looking for talented professionals we can deploy on a recurring basis across all areas of  PwC, depending on our business needs. The way you work is up to you, whether that’s full-time, part-time, term-time or reduced hours, just let us know and we’ll try and match you to a suitable role. As well as wide ranging opportunities across our business, we have a specific need for qualified accountants to work during our busy season and a programme supporting those returning to work after a break.

    Our Flexible Talent Network video - https://www.youtube.com/watch?v=fhaNetNieV4

    As a leading professional services network we’re confident we can offer outstanding training and development opportunities, exposure to multi-disciplinary teams, and support from industry-leading experts. Discover where your talent could take you and join an employer focused on helping you reach your full potential.

    Take the opportunity of a lifetime!

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