Digital Marketing Executive

Location
Slough, England
Salary
£20000 - £25000 per annum
Posted
13 Jan 2021
Closes
10 Feb 2021
Ref
JN -012021-1996289
Contact
Imogen Aspell
Contract Type
Permanent
Hours
Full Time

  • Manage the website and social media channels to increase sales and optimise the consumer experience.
  • Run various campaigns - analyse metrics of campaigns and website to identify areas of improvement.

Client Details

A leading health care provider going through substantial growth.

Description

The role of Digital Marketing Executive will involve:

  • Developing and managing overall digital marketing strategies to implement and execute using ROI and KPI's
  • Plan and implement digital marketing campaigns
  • SEO/SEM, e-mail, Social Media and advertising
  • Monitoring all digital marketing activities and optimise and report on all KPI's
  • Content writing for website, social media channels, newsletters, media releases and marketing collateral
  • Research on the latest trends and best practice in on-line marketing

Profile

The successful Digital Marketing Executive will be/have:

  • Knowledge and some proven track record of managing digital channels and demonstrating a solid ROI
  • Experience managing SEO, SEM and PPC campaigns
  • Highly analytical and the ability to make commercial decisions
  • You will be working with senior stakeholders across the business so the ability to build strong working relationships and build rapport easily will be key in this role
  • Ability to prioritise multiple tasks in a busy environment
  • Desirable to have B2C experience with multi-site/retail experience but not essential
  • Using third party tools to analyse and interpret data and trends
  • Excellent Copywriting and CMS editing skills
  • Commercially focused, versatile with a can-do approach
  • Problem solving and willing to learn new technologies or skills

Job Offer

A competitive package with the opportunity to work in a growing, exciting and extremely friendly environment.