Ashley Kate HR are pleased to be supporting a world leading client in their search for a Employer Brand Specialist.
This is a perm role with a salary of £50k. The company is based in Stevenage but offers remote working.
This is an exciting opportunity for a creative and ambitious Employer Branding and Recruitment Marketing professional to lead on the research, strategy planning and delivery of all UK recruitment marketing campaigns and employer branding initiatives.
Main duties -
Promote opportunities and company culture (with a focus on diversity) through organic and paid for content, driving traffic to our careers website
Manage social media accounts (LinkedIn, Twitter, Instagram) and develop and execute content strategies.
Support the wider Resourcing team with multi-channel recruitment campaigns across Experienced Hire and Early Careers recruitment
Responsible for developing relevant content themes and stories and keep all careers pages and platforms updates
Work with key internal stakeholders to identify and source appropriate stories and content
Write and proof read copy, developing engaging messages that stand out from fierce competition
Refresh and maintain content on the careers website
Oversee the delivery of analytics for campaigns and track ROI
Support on the roll out of the Group EVP, and lead on the implementation in the UK
Oversee all creative development and manage internal and external agency and job board relationships
Partner with Resourcing, HR, Internal Communications, and the ED&I teams to ensure consistency and stakeholder
Someone with the drive and dedication to succeed coupled with an enthusiasm for Recruitment Marketing and Employer Branding.
Relevant experience within a recruitment marketing or employer branding capacity (agency or in-house).
Deep understanding of social media, PPC, LinkedIn Campaign Manager, and knowledge of specific recruitment media (i.e. job boards) would be highly beneficial.
Experience of monitoring and reporting on campaign performance.
Strong copy writing and proof reading skills.
A passion for the defence industry, understanding what we do and why
Experience of overseeing creative development working with either in-house or agency teams.
Ability to provide creative story-telling tailored for a range of audiences.
Knowledge and experience of digital branding, marketing and Google Analytics.
Experience of web content management systems.
Ability to build and maintain rapport with key stakeholders
Ability to persuade and influence others.
Prioritise workload to achieve deadlines and take advantage of topical content and campaigns.
Ability to work at pace, under pressure and across all levels of the organisation.
Be a resilient, self-starter and motivated to execute this role to an excellent standard.
Excellent communication skills both written and verbal.
Attention to detail.